- Our service supports business owners by providing education, strategy, consultation, and execution of sports marketing activations that are customized to their brand's game plan.
Gaines Group Activations
is a creative marketing group designed to elevate brand strategy through tailored campaigns & digital media production with a specialty
in athlete marketing (NIL)
The power of NIL Partnerships
As social media and college sports continue to grow, athlete marketing strategies are evolving rapidly. Collaborating with successful student athletes has proven to...
- drive outsized impressions
- fight social media invisibility
- garner consumer affinity
- generate media coverage
- turn sales
Standout Georgia Football
player, Javon Bullard, partners
with Alumni Cookie Dough.
Georgia Softball
player, Jaydyn Goodwin, partners with HIBO Energy.
What we do
With each activation, we offer a mix and
match of services such as...
- Digital Media (Photo/Video)
- Campaign Strategy
- Social Media Promotion
- Customer Acquisition / Awareness
- Appearances & Signings
- Philanthropy
- Press Release Management
- Athlete Management / Coordination
- NCAA Compliance
We love to get creative with your own twist!
Team
Cannon Gaines
Founder & CEO
A graduate from the University of Georgia ('22 & '23), Cannon spent a majority of his days supporting his dream school's football program. In his time, he made sincere and valuable connections with the men who wear the red and black. In Spring of 2023, Cannon founded Gaines Group Activations to help his student athlete peers launch & leverage their personal brands off the field.
- Connect with Cannon!
Covered by...
Testimonials
“Partnering with Gaines Group Activations for athlete marketing (NIL)
has been a game-changer for our business. Their end-to-end
marketing expertise, authentic storytelling, innovative digital media
capability, and unwavering commitment to NCAA/University
compliance regulations have been truly invaluable for our brand.
Gaines Group is a no-brainer for our next project.”
Caddix Cleats
“Cannon was a great partner for Surcheros and guided us through the
ins-and-outs of our first NIL activation. He was highly knowledgeable
around the limitations involving marks and copyrights which was hugely
helpful as we pushed through the process. His team was very
professional when we met for a video shoot with our talent partner and
provided all assets back in a timely manner. Cannon’s can-do attitude
made working through the details on this program enjoyable and we
would absolutely partner with him on similar programs going forward.”
Jack Rasmussen
Founder & CEO
Surcheros
“Gaines Group did an amazing job connecting our small business with
UGA’s Javon Bullard... we saw a significant increase in cafe traffic,
online orders, new wholesale accounts, and multiple franchise
requests as a result of our collaboration! Well worth contacting
Cannon to see how Gaines Group can help you too!”
Mike Dollander
Owner & COO
Alumni Cookie Dough
Jami Kimbrough
VP of Marketing
“Cannon and his team at the Gaines Group were an absolute
pleasure to deal with and were integral in bringing our NIL campaign
to life. His preparation, creativity, and ability to connect with both
athletes and brands, make him a no-brainer for any company looking
to take their marketing to the next level.”
Nicholas Coppola
President
Prolific Sports Lab
Gibson Gives
Caddix Cleats
HIBO Energy
Prolific Sports Lab
Surcheros
Contact Us.
Gaines Group Activations
Questions?
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